Khan Academy — Katey Scanlon

Khan Academy | You Can Learn Anything

Partnering directly with founder Sal Khan, we created Khan Academy’s first ever brand platform and campaign. After speaking to students of all ages in our research phase, the insight was clear: Khan Academy teaches the most important thing you could ever learn, The Growth Mindset, that you have the power to learn and the ability to overcome struggle. Our amazing creative team then conceived of the powerful idea, You Can Learn Anything, that we brought to life in a 360 campaign over a 10-week period during back to school time, consisting of broadcast, pre-roll, digital, product integrations, brand partnerships, celebrity features, and more,

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Brand Lead & Project Management: Katey Scanlon
Research & Strategy: Kerry Stranman (Katey Scanlon support)
Executive Producer: Jimmy Greenway
Producer: Alejandra Ravassa
CD: Davi Sing
Copywriter: Matthew Carey
Art Director: Wei Wei Dong
Agency: Enso Collaborative
Director: Angus Wall

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