Atlantis — Katey Scanlon

Atlantis | Bahamas at Heart

We partnered with new leadership at Atlantis to relaunch the mega-resort with an integrated marketing platform elevating its Bahamian roots by celebrating Bahamian culture and the marine ecosystem of the Bahamas. Under new leadership, we relaunched mega-resort, Atlantis, with a platform that elevated its Bahamian community, both through the creative and new guest experiences. The campaign premiered on Good Morning America and featured more than 30 local artists creators, and cultural leaders of the Bahamas whose work we brought into on-property decor and experiences.

“Above all things, this move — by a tourism powerhouse — underscores what so many travelers have always known: There is nothing cooler than actually connecting with the community you’ve flown across the world to visit.”

– Steven Bramucci, Press
UpRoxx: A Bold Pivot By Atlantis Resort Reveals How Travel Is Changing
“We have just completed the highest occupancy summer months we have ever had. Success is not defined in one season, but we are beginning to see the results, even with lower promotional and marketing costs. We’re making great progress at changing the resort itself, including both the product and culture.”

– Howard C. Karawan, Former President & Managing Director of Atlantis at time of campaign
Forbes, 8/30/17
“This video symbolizes a paradigm shift in Bahamian resort marketing and has thus ceased being a mere film. It has in fact morphed into a representation of Bahamian dreams, hopes, ambitions, aspirations, and identity. The true impact of this undertaking will not be measured in just tourist arrivals, bookings, or resort profits. The true measure will unfold when a future generation limited by third world mental constraints, will view this film and know that they are truly free to express who they are and what they are. They are free to be Bahamian for an entire world ready to embrace their uniqueness.”

Jevone Williams, Producer & Bahamian

The Most Beautiful
:15 Pre-Roll Videos

Good Morning America
Premiere

Behind the Scenes

The who, what, how, why of Bahamas at Heart.
We cut the longer format BTS video into short pre-roll videos. Excuse the screen-recorded quality of the shorter videos (from the amazing Sam Liu’s Vimeo), but they are still some of my most favorite pieces I’ve had the opportunity to work on.

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Brand Lead: Katey Scanlon
Research & Strategy: Kerry Stranman (Katey Scanlon support)
Producer: Jimmy Greenway
CD: Davi Sing
Copywriter: Sam Liu & Tiago Pereira
Art Director: Jeremy Stabile
Agency: Enso Collaborative
Director: Per-Hampus Stålhandske
Director (BTS): Sam Liu

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