Google Fiber | Austin Launch Campaign

After the initial launch of Google Fiber in Kansas City, we evolved the launch campaign for Austin. With numerous Internet Service Providers already offering Fiber speeds in Austin following the Kansas City launch, we aimed to establish why speed matters, and not just add our voice to the chorus saying speed matters for speed’s sake. We needed to be the champions of the human impact of speed because what drives people is not speed or technology in itself, but the impact of speed in people’s lives and communities.