Google AdWords | TODAY
Often times creatives will have a great idea, unprompted by a brief. And often times a good brand lead will help make it come to life. That was TODAY. We shared it with a client at Google who connected us with the right team: AdWords. In partnership with Judy Nam, Devin Ivester, Brett Willms, and other leadership, we built the TODAY platform which proves the opportunity online for every business—and shows how Google can help “make the web work for you.”
Relevance & Funnel Flexibility
The brilliance of the TODAY platform was its ability to be customized on a broad and hyper relevant level, some by tapping into open APIs such as weather and traffic. We had fun building seasonal creative and even real-time creative for sporting events.
We translated the main platform across various mediums including pre-roll, OOH, display, and print, both at an awareness and acquisition level.
Ending with my favorite ^
Brand Lead & Project Management: Katey Scanlon
Producer: Jimmy Greenway
CD: Davi Sing & Jason Nichols
Copywriter: Forrest Boleyn
Art Director: Dalit Saad
Agency: Enso Collaborative